Leverage the UX Design for Service-Based Business

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“Product is one thing that aims to solve problems and UX takes it to the next level. Not only the functionality but also how to makes the users comfort based on customer-centric design”

User Interface (UI) stands for the aesthetic space where the interaction starts between human and technology. It is counting on the size, font, icons, colors, and anything that might interest the target user. Meanwhile, User Experience (UX) refers to a person’s emotions and attitudes through defining on how to use it, how to solve their problems, how to make it more comfortable to be used by them.

User Experience (UX) at A Glance

In 1993, a meeting notes from Donald Norman’s colleague at Apple stated that he has changed the job title from “User Interface Architect” to“User Experience Architect”. A couple of interviews, he expressed the excitement to explore more about human interface and usability. The idea stands for the all aspects of giving people experience with a well-structured system, including industrial design, graphics, physical interaction, as well as the user interface.

Thus, emerged the perception that UX is mainly applied in the field of Human-Computer Interaction (HCI). Today, the terms are evolving that meant to encompass all aspects of the end-user interaction with the service and/or the product owner in the company.

UX Process Design in Services

Recently most of the startup company implementing UX methods to defining user’s pain points and solution to handle that matter in a quick time. They constantly have the interaction with users to deliver the finest product, with the one main purpose: to not only tackle the problems but also serve an easy and comfortable experience for the users.

While startups are born equipped with Human Centered Design (HCD) in the product, most of the enterprises or companies (B2B Service Based) starting to catch up the UX design implementation. They want to accelerate the service both in the functionality and the usability perspective.

There is no distinctive characteristic between the UX design for the service-based and product-based which following the same process, these are: research, validation, development, and iteration. Started with interviews, the UX Designer have a research to related stakeholders to define their pain problem, workflow and survey for the best solution to achieve certain businesses goals.

The next step is the validation to lock requirements for the proposed solution strategy and visuals to represent the result. Then, jump into the development stage which the UX Designer starts to build the system with desired features. Lastly, the iteration stage is to make sure the propriety of the solutions in frequent time.

The opportunity to apply this idea can support the process efficiency that enabling the business strategy to reduce the cost and increase the revenue. To implement the UX Design is not only associated with Mobile App, the outcome can be the SOP or Internal System due to the clear audiences are people in the business-cycle environment.

UX in Service-Based: Meet the Challenges and Future 

Even though the process seems similar to the product-based, UX in service-based also meets its own challenges, these are:

  1. The project will be everlasting changes based on the requirements.
  2. Subjectivity in taking certain business goals leading to the forced solution that might result in wasted resources and not accomplished on business goals.

But seeing the future of UX for services, the waves are getting stronger. Most companies put more attention on user-friendly solutions to maintain usage of the lifetime and increase the productivity. The appreciation for usability is changing the way we think, the way we craft, and the way we define the human interaction.

UI/UX Design Skills is becoming one of the Top Skills to Get You Hired based on LinkedIn Global Report at 2017. As you might know that we are entering the global economy, the interaction of the target audiences in delivering the messages from the product owners can be achieved by UI/UX Design is becoming one of the prominent things to be applied in various industries.

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